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    Epic Fail

    Epic Fail

    Wake Up and Smell the Bacon

    Niccolò
    Oscar Mayer's epic fail "Wake Up and Smell the Bacon" is an interesting marketing case that did not have the desired outcome. In 2014,...
    Epic Fail

    Colgate Lasagna (1985)

    Niccolò
    Brand expansion represents a set of strategic tactics that can be employed for various goals, including diversifying production offerings, consolidating corporate presence in the...

    Ferrari World Abu Dhabi (2010)

    Pepsi Crystal (1992)

    McDonald’s Arch Deluxe (1996)

    Chevrolet Nova in Spain (1962)

    Gerber and children’s packaging

    The Case of Osborne’s Bull

    ALTRI ARTICOLI

    Epic Fail

    Ferrari World Abu Dhabi (2010)

    Ferrari World Abu Dhabi opened in 2010 and was conceived as the world's first...
    Epic Fail

    Pepsi Crystal (1992)

    The launch of Pepsi Crystal in 1992 represents a case of marketing failure that...
    Epic Fail

    McDonald’s Arch Deluxe (1996)

    Of course! McDonald's launch of the Arch Deluxe in 1996 is an interesting case...
    Epic Fail

    Chevrolet Nova in Spain (1962)

    The case concerns the launch of the Chevrolet Nova in Spain and other Spanish-speaking...
    Epic Fail

    Gerber and children’s packaging

    The Gerber-related episode in Africa is a classic example of how cultural differences can...
    Epic Fail

    The Case of Osborne’s Bull

    The case of Osborne's Bull is unique in the marketing landscape because, rather than...

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