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Marketing
Emotional drivers: beyond the satisfied customer
The semi-metric survey for marketing
Behavioral Economics: Cognitive and Behavioral Sciences for Marketing
Branding
Emotional drivers: beyond the satisfied customer
The Limbic Map In Marketing: A Tool For Brand Positioning
Communication
Behavioral Economics: Cognitive and Behavioral Sciences for Marketing
MANAGEMENT
The Five Stages of Tuckman’s Model on Teamwork.
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MANAGEMENT
Marketing
Open Marketing
Open Marketing
Holistic Marketing: Integrating Ethics and Performance: how values can positively influence performance
Niccolò
Holistic marketing is an approach that integrates ethics and performance, demonstrating how values can positively influence business results. This article explores the power of...
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Latest articles
Branding
Emotional drivers: beyond the satisfied customer
According to the Harvard Business Review article "The New Science of Customer Emotions it,"...
Level.A
The semi-metric survey for marketing
Semiometrics is a method of analysis that measures the semantic associations and meanings attributed...
Level.A
Neuromarketing: neuroscience for Branding
Traditionally, in economic thought, a rationalistic vision of the individual has prevailed, understood as...
Level.B
Social media 2024 and new trends in 8 points
The global social media landscape in 2024 continues to be a dynamic and rapidly...