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    Emotional drivers: beyond the satisfied customer

    Niccolò
    According to the Harvard Business Review article "The New Science of Customer Emotions it," the relationship a brand can establish with its customers can...
    Level.A

    The semi-metric survey for marketing

    Niccolò
    Semiometrics is a method of analysis that measures the semantic associations and meanings attributed by people to certain concepts, words, or brands. This approach is...

    Behavioral Economics: Cognitive and Behavioral Sciences for Marketing

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    Communication

    Behavioral Economics: Cognitive and Behavioral Sciences for Marketing

    The development of cognitive and behavioral disciplines since the nineties has led to a...

    Latest articles

    Branding

    Emotional drivers: beyond the satisfied customer

    According to the Harvard Business Review article "The New Science of Customer Emotions it,"...
    Level.A

    The semi-metric survey for marketing

    Semiometrics is a method of analysis that measures the semantic associations and meanings attributed...
    Level.A

    Neuromarketing: neuroscience for Branding

    Traditionally, in economic thought, a rationalistic vision of the individual has prevailed, understood as...
    Level.B

    Social media 2024 and new trends in 8 points

    The global social media landscape in 2024 continues to be a dynamic and rapidly...

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