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    Emotional drivers: beyond the satisfied customer

    Niccolò
    According to the Harvard Business Review article "The New Science of Customer Emotions it," the relationship a brand can establish with its customers can...
    Branding

    The Limbic Map In Marketing: A Tool For Brand Positioning

    Niccolò
    For decades, in the field of behavioral and cognitive sciences, efforts have been made to define models that allow the profiling and representation of...

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    Branding

    Emotional drivers: beyond the satisfied customer

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    Social media 2024 and new trends in 8 points

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