La carte limbique con\u00e7ue par Hausel est bas\u00e9e sur l\u2019opposition de 4 p\u00f4les r\u00e9partis sur 2 axes orthogonaux, dont l\u2019opposition des p\u00f4les repr\u00e9sente l\u2019incompatibilit\u00e9 des aspects oppos\u00e9s de la personnalit\u00e9<\/p>\n\n
- \n
- Stimulation \/ \u00c9quilibre<\/strong><\/li>\n\n\n\n
- Domination \/ Harmonie<\/strong><\/li>\n<\/ul>\n\n
![\"Limbic](\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel.png\")
<\/p>\n\nDans la repr\u00e9sentation de l\u2019espace \u00e9motionnel et motivationnel de l\u2019homme, le p\u00f4le de l\u2019Harmonie est joint \u00e0 celui de l\u2019\u00c9quilibre, g\u00e9n\u00e9rant une triade de p\u00f4les qui divisent un espace circulaire en trois.<\/p>\n\n
![\"\"](\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english.jpeg\")
<\/p>\n\nVoici la traduction des termes dans l\u2019image :<\/p>\n\n
Aventure et frisson (Adventure Thrill)<\/strong><\/p>\n\n
<\/p>\n\n
- \n
- Impulsivit\u00e9<\/li>\n\n\n\n
- R\u00e9bellion<\/li>\n\n\n\n
- Spontan\u00e9it\u00e9<\/li>\n\n\n\n
- Courage<\/li>\n\n\n\n
- Autonomie<\/li>\n\n\n\n
- Libert\u00e9<\/li>\n\n\n\n
- Individualisme<\/li>\n\n\n\n
- C\u00f4t\u00e9 aventureux<\/li>\n\n\n\n
- La gloire (la faim)<\/li>\n\n\n\n
- Pouvoir<\/li>\n<\/ul>\n\n
Plaisir Fantasy<\/strong><\/p>\n\n
- \n
- Stimulant<\/li>\n\n\n\n
- Fantaisie<\/li>\n\n\n\n
- Plaisir<\/li>\n\n\n\n
- R\u00eaver<\/li>\n\n\n\n
- Sensualit\u00e9<\/li>\n\n\n\n
- Amusement<\/li>\n\n\n\n
- Curiousness<\/li>\n\n\n\n
- Cr\u00e9ativit\u00e9<\/li>\n\n\n\n
- Jouer (jouer)<\/li>\n\n\n\n
- Humour (Humour)<\/li>\n\n\n\n
- Vari\u00e9t\u00e9<\/li>\n\n\n\n
- Flexibilit\u00e9<\/li>\n\n\n\n
- Franchise<\/li>\n\n\n\n
- Po\u00e9sie<\/li>\n\n\n\n
- Sociabilit\u00e9<\/li>\n\n\n\n
- Audacieux<\/li>\n\n\n\n
- Esprit<\/li>\n\n\n\n
- \u00c9rotisme<\/li>\n<\/ul>\n\n
Contr\u00f4le de la discipline<\/strong><\/p>\n\n
- \n
- Dominance<\/li>\n\n\n\n
- Comp\u00e9tence<\/li>\n\n\n\n
- Honorer<\/li>\n\n\n\n
- Efficacit\u00e9<\/li>\n\n\n\n
- Ambition<\/li>\n\n\n\n
- T\u00e9nacit\u00e9<\/li>\n\n\n\n
- Discipline<\/li>\n\n\n\n
- Pr\u00e9cision<\/li>\n\n\n\n
- Diligence<\/li>\n\n\n\n
- Commande<\/li>\n\n\n\n
- Logique<\/li>\n\n\n\n
- Stabilit\u00e9<\/li>\n\n\n\n
- S\u00e9curit\u00e9<\/li>\n\n\n\n
- Loyaut\u00e9<\/li>\n\n\n\n
- Justice<\/li>\n\n\n\n
- Moralit\u00e9<\/li>\n\n\n\n
- Ob\u00e9issance<\/li>\n\n\n\n
- Propret\u00e9<\/li>\n\n\n\n
- Hygi\u00e8ne<\/li>\n\n\n\n
- Fiabilit\u00e9<\/li>\n\n\n\n
- \u00c9conome<\/li>\n\n\n\n
- Autonomie<\/li>\n<\/ul>\n\n
Balance<\/strong><\/p>\n\n
- \n
- Amiti\u00e9<\/li>\n\n\n\n
- Famille<\/li>\n\n\n\n
- Loyaut\u00e9<\/li>\n\n\n\n
- Nature<\/li>\n\n\n\n
- S\u00e9curit\u00e9<\/li>\n\n\n\n
- Soin<\/li>\n\n\n\n
- Attachement<\/li>\n<\/ul>\n\n
Sexualit\u00e9 masculine et f\u00e9minine<\/strong><\/p>\n\n
- \n
- Sexualit\u00e9 masculine<\/li>\n\n\n\n
- Sexualit\u00e9 f\u00e9minine<\/li>\n<\/ul>\n\n
<\/p>\n\n
Sources<\/strong><\/p>\n\n
Hans-Georg H\u00e4usel, 2015 \u00ab\u00a0Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand der Hirnforschung und des Limbic\u00ae Ansatzes.\u00a0\u00bb
Depuis des d\u00e9cennies, dans le domaine des sciences comportementales et cognitives, des efforts ont \u00e9t\u00e9 d\u00e9ploy\u00e9s pour d\u00e9finir des mod\u00e8les qui permettent le profilage et la repr\u00e9sentation de la personnalit\u00e9, des motivations profondes et des valeurs des personnes dans un comportement quotidien rationnel. En 2015, Hans-Georg H\u00e4usel a publi\u00e9 une \u00e9tude intitul\u00e9e \u00ab Pers\u00f6nlichkeitsmodelle auf […]<\/p>\n","protected":false},"author":1,"featured_media":621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,98],"tags":[],"class_list":{"0":"post-1066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-fr","8":"category-niveau-a"},"yoast_head":"\n
La carte limbique en marketing : un outil de positionnement de la marque - Open Marketing Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openmarketinghub.com\/fr\/branding-fr\/la-carte-limbique-en-marketing-un-outil-pour-le-positionnement-de-la-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La carte limbique en marketing : un outil de positionnement de la marque - Open Marketing Hub\" \/>\n<meta property=\"og:description\" content=\"Depuis des d\u00e9cennies, dans le domaine des sciences comportementales et cognitives, des efforts ont \u00e9t\u00e9 d\u00e9ploy\u00e9s pour d\u00e9finir des mod\u00e8les qui permettent le profilage et la repr\u00e9sentation de la personnalit\u00e9, des motivations profondes et des valeurs des personnes dans un comportement quotidien rationnel. 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- Domination \/ Harmonie<\/strong><\/li>\n<\/ul>\n\n