{"id":796,"date":"2024-03-03T20:41:59","date_gmt":"2024-03-03T19:41:59","guid":{"rendered":"https:\/\/openmarketinghub.com\/2024\/03\/03\/despierte-y-huela-el-bacon\/"},"modified":"2024-03-11T15:00:34","modified_gmt":"2024-03-11T14:00:34","slug":"despierte-y-huela-el-bacon","status":"publish","type":"post","link":"https:\/\/openmarketinghub.com\/es\/fracaso-epico\/despierte-y-huela-el-bacon\/","title":{"rendered":"Despierte y huela el bacon"},"content":{"rendered":"\n

El epic fail de Oscar Mayer ‘Wake Up and Smell the Bacon’ es un interesante caso de marketing que no tuvo el resultado deseado. En 2014, Oscar Mayer, una empresa conocida por sus productos c\u00e1rnicos, lanz\u00f3 una campa\u00f1a publicitaria para un dispositivo \u00fanico: un accesorio para smartphone que, al enchufarlo, emit\u00eda olor a beicon al despertarse.<\/p>\n\n

La idea era que los usuarios pudieran descargarse una aplicaci\u00f3n asociada, programar la hora de la alarma y despertarse con el olor a beicon sin tener que cocinar. El dispositivo, llamado ‘Wake Up & Smell the Bacon’, se presentaba como una forma innovadora de empezar el d\u00eda.<\/p>\n\n

Sin embargo, la iniciativa no se llev\u00f3 a cabo como estaba previsto. Aunque la idea pudo parecer intrigante a los amantes del bacon, varios factores contribuyeron a su fracaso:<\/p>\n\n

    \n
  1. Segmentaci\u00f3n de nicho<\/strong>: El producto se dirig\u00eda claramente a un p\u00fablico muy espec\u00edfico, los amantes del bacon, lo que reduc\u00eda su atractivo general.<\/li>\n\n\n\n
  2. Practicidad<\/strong>: Muchos han cuestionado la practicidad de despertarse con olor a beicon sin tener realmente comida de verdad para comer, lo que puede resultar frustrante m\u00e1s que agradable.<\/li>\n\n\n\n
  3. Disponibilidad limitada<\/strong>: El dispositivo no estaba a la venta, pero pod\u00eda ganarse a trav\u00e9s de un concurso, lo que limitaba a\u00fan m\u00e1s su difusi\u00f3n.<\/li>\n\n\n\n
  4. Reacciones encontradas<\/strong>: Mientras que a algunos la idea les pareci\u00f3 divertida y original, a otros les pareci\u00f3 poco apetitosa o incluso desagradable, sobre todo para quienes no consumen carne o no les gusta el beicon.<\/li>\n<\/ol>\n\n

    A pesar del ingenio y la originalidad del concepto, “Wake Up and Smell the Bacon” no logr\u00f3 convertirse en un \u00e9xito duradero, quedando como un curioso episodio en la historia del marketing alimentario.<\/p>\n","protected":false},"excerpt":{"rendered":"

    El epic fail de Oscar Mayer ‘Wake Up and Smell the Bacon’ es un interesante caso de marketing que no tuvo el resultado deseado. En 2014, Oscar Mayer, una empresa conocida por sus productos c\u00e1rnicos, lanz\u00f3 una campa\u00f1a publicitaria para un dispositivo \u00fanico: un accesorio para smartphone que, al enchufarlo, emit\u00eda olor a beicon al […]<\/p>\n","protected":false},"author":1,"featured_media":711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fracaso-epico"},"yoast_head":"\nDespierte y huela el bacon - Open Marketing Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openmarketinghub.com\/es\/fracaso-epico\/despierte-y-huela-el-bacon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Despierte y huela el bacon - Open Marketing Hub\" \/>\n<meta property=\"og:description\" content=\"El epic fail de Oscar Mayer ‘Wake Up and Smell the Bacon’ es un interesante caso de marketing que no tuvo el resultado deseado. En 2014, Oscar Mayer, una empresa conocida por sus productos c\u00e1rnicos, lanz\u00f3 una campa\u00f1a publicitaria para un dispositivo \u00fanico: un accesorio para smartphone que, al enchufarlo, emit\u00eda olor a beicon al […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/openmarketinghub.com\/es\/fracaso-epico\/despierte-y-huela-el-bacon\/\" \/>\n<meta property=\"og:site_name\" content=\"Open Marketing Hub\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-03T19:41:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T14:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/DALL\u00b7E-2024-03-03-20.41.38-A-whimsical-and-innovative-gadget-concept_-a-small-sleek-attachment-for-a-smartphone-that-emits-the-scent-of-bacon.-The-device-is-shown-next-to-a-sma.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Niccol\u00f2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niccol\u00f2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/openmarketinghub.com\/es\/fracaso-epico\/despierte-y-huela-el-bacon\/\",\"url\":\"https:\/\/openmarketinghub.com\/es\/fracaso-epico\/despierte-y-huela-el-bacon\/\",\"name\":\"Despierte y huela el bacon - 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