{"id":1062,"date":"2024-03-03T00:43:13","date_gmt":"2024-03-02T23:43:13","guid":{"rendered":"https:\/\/openmarketinghub.com\/marketing-es\/el-mapa-limbico-en-marketing-una-herramienta-de-posicionamiento-de-marca\/"},"modified":"2024-08-11T14:50:15","modified_gmt":"2024-08-11T12:50:15","slug":"el-mapa-limbico-en-el-marketing-una-herramienta-para-el-posicionamiento-de-marca","status":"publish","type":"post","link":"https:\/\/openmarketinghub.com\/es\/branding-es\/el-mapa-limbico-en-el-marketing-una-herramienta-para-el-posicionamiento-de-marca\/","title":{"rendered":"El mapa l\u00edmbico en marketing: una herramienta de posicionamiento de marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Durante d\u00e9cadas, en el campo de las ciencias conductuales y cognitivas, se han realizado esfuerzos por definir modelos que permitan perfilar y representar las personalidades, motivaciones profundas y valores de las personas en el comportamiento racional cotidiano.<\/p>\n\n<p class=\"wp-block-paragraph\">En 2015, Hans-Georg H\u00e4usel public\u00f3 un estudio, &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand der<br\/>Hirnforschung und des Limbic\u00ae Ansatzes.&#8221; con el que repasa los modelos disponibles entre los que inserta su propio modelo denominado &#8220;Mapa l\u00edmbico&#8221;. Este sistema es definido por \u00e9l como multicient\u00edfico porque es el resultado de la combinaci\u00f3n de diferentes disciplinas cient\u00edficas en un modelo general:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Biolog\u00eda y gen\u00e9tica: DRD4-Gen<\/li>\n\n\n\n<li><strong>Neuroqu\u00edmica<\/strong>: Dopamina<\/li>\n\n\n\n<li><strong>Neuroatonom\u00eda<\/strong>: Sistema Mesol\u00edmbico y Sistema Mesocortical<\/li>\n\n\n\n<li><strong>Psiquiatr\u00eda<\/strong>: man\u00edas<\/li>\n\n\n\n<li><strong>Psicolog\u00eda motivacional<\/strong>: Berlyne, b\u00fasqueda de sensaciones, b\u00fasqueda de novedades, curiosidad diversa<\/li>\n\n\n\n<li><strong>Psicolog\u00eda de la personalidad: apertura<\/strong> y extroversi\u00f3n en el modelo NEO 5<\/li>\n\n\n\n<li><strong>Filosof\u00eda<\/strong>: el aburrimiento de Heidegger, la vida est\u00e9tica de Kierkegaard<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">El Mapa L\u00edmbico dise\u00f1ado por Hausel se basa en la oposici\u00f3n de 4 polos distribuidos en 2 ejes ortogonales, de los cuales la oposici\u00f3n de los polos representa la incompatibilidad de los aspectos opuestos de la personalidad<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Estimulaci\u00f3n \/ Equilibrio<\/strong><\/li>\n\n\n\n<li><strong>Dominaci\u00f3n \/ Armon\u00eda<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"617\" class=\"wp-image-1204\" style=\"width: 1000px;\" src=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel.png\" alt=\"L&#xED;mbico 4 dimensiones de Hausel\" srcset=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel.png 1342w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-300x185.png 300w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-1024x632.png 1024w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-768x474.png 768w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-681x420.png 681w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-150x93.png 150w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-696x429.png 696w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-1068x659.png 1068w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-356x220.png 356w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">En la representaci\u00f3n del espacio emocional y motivacional del hombre, el polo de la Armon\u00eda se une al del Equilibrio, generando una tr\u00edada de polos que dividen un espacio circular en tres.<\/p>\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"567\" class=\"wp-image-1199\" style=\"width: 1000px;\" src=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english.jpeg\" alt=\"\" srcset=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english.jpeg 900w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-300x170.jpeg 300w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-768x435.jpeg 768w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-741x420.jpeg 741w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-150x85.jpeg 150w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-696x394.jpeg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed est\u00e1 la traducci\u00f3n de los t\u00e9rminos en la imagen:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Aventura y Emoci\u00f3n (Adventure Thrill)<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Impulsividad<\/li>\n\n\n\n<li>Rebeli\u00f3n<\/li>\n\n\n\n<li>Espontaneidad<\/li>\n\n\n\n<li>Valor<\/li>\n\n\n\n<li>Autonom\u00eda<\/li>\n\n\n\n<li>Libertad<\/li>\n\n\n\n<li>Individualismo<\/li>\n\n\n\n<li>Aventura<\/li>\n\n\n\n<li>Fama (Hambre)<\/li>\n\n\n\n<li>Poder<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Placer de fantas\u00eda<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Estimulante<\/li>\n\n\n\n<li>Fantas\u00eda<\/li>\n\n\n\n<li>Placer<\/li>\n\n\n\n<li>So\u00f1ando<\/li>\n\n\n\n<li>Sensualidad<\/li>\n\n\n\n<li>Diversi\u00f3n<\/li>\n\n\n\n<li>Curiosidad<\/li>\n\n\n\n<li>Creatividad<\/li>\n\n\n\n<li>Jugar (juguetes)<\/li>\n\n\n\n<li>Humor (Humor)<\/li>\n\n\n\n<li>Variedad<\/li>\n\n\n\n<li>Flexibilidad<\/li>\n\n\n\n<li>Franqueza<\/li>\n\n\n\n<li>Poes\u00eda<\/li>\n\n\n\n<li>Sociabilidad<\/li>\n\n\n\n<li>Atrevido<\/li>\n\n\n\n<li>Esp\u00edritu<\/li>\n\n\n\n<li>Erotismo<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Control de Disciplina<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Dominancia<\/li>\n\n\n\n<li>Competencia<\/li>\n\n\n\n<li>Honor<\/li>\n\n\n\n<li>Eficacia<\/li>\n\n\n\n<li>Ambici\u00f3n<\/li>\n\n\n\n<li>Tenacidad<\/li>\n\n\n\n<li>Disciplina<\/li>\n\n\n\n<li>Precisi\u00f3n<\/li>\n\n\n\n<li>Diligencia<\/li>\n\n\n\n<li>Orden<\/li>\n\n\n\n<li>L\u00f3gica<\/li>\n\n\n\n<li>Estabilidad<\/li>\n\n\n\n<li>Seguridad<\/li>\n\n\n\n<li>Lealtad<\/li>\n\n\n\n<li>Justicia<\/li>\n\n\n\n<li>Moralidad<\/li>\n\n\n\n<li>Obediencia<\/li>\n\n\n\n<li>Limpieza<\/li>\n\n\n\n<li>Higiene<\/li>\n\n\n\n<li>Fiabilidad<\/li>\n\n\n\n<li>Thriftiness<\/li>\n\n\n\n<li>Autosuficiencia<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Equilibrar<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Amistad<\/li>\n\n\n\n<li>Familia<\/li>\n\n\n\n<li>Lealtad<\/li>\n\n\n\n<li>Naturaleza<\/li>\n\n\n\n<li>Seguridad<\/li>\n\n\n\n<li>Cuidado<\/li>\n\n\n\n<li>Archivo adjunto<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Sexualidad masculina y femenina<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Sexualidad masculina<\/li>\n\n\n\n<li>Sexualidad femenina<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Fuentes<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Hans-Georg H\u00e4usel, 2015 &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand der Hirnforschung und des Limbic\u00ae Ansatzes.&#8221;<br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante d\u00e9cadas, en el campo de las ciencias conductuales y cognitivas, se han realizado esfuerzos por definir modelos que permitan perfilar y representar las personalidades, motivaciones profundas y valores de las personas en el comportamiento racional cotidiano. En 2015, Hans-Georg H\u00e4usel public\u00f3 un estudio, &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand derHirnforschung und des Limbic\u00ae Ansatzes.&#8221; con el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,100],"tags":[],"class_list":["post-1062","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding-es","category-nivel-a"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El mapa l\u00edmbico en marketing: una herramienta de posicionamiento de marca - Open Marketing Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openmarketinghub.com\/es\/branding-es\/el-mapa-limbico-en-el-marketing-una-herramienta-para-el-posicionamiento-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mapa l\u00edmbico en marketing: una herramienta de posicionamiento de marca - Open Marketing Hub\" \/>\n<meta property=\"og:description\" content=\"Durante d\u00e9cadas, en el campo de las ciencias conductuales y cognitivas, se han realizado esfuerzos por definir modelos que permitan perfilar y representar las personalidades, motivaciones profundas y valores de las personas en el comportamiento racional cotidiano. En 2015, Hans-Georg H\u00e4usel public\u00f3 un estudio, &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand derHirnforschung und des Limbic\u00ae Ansatzes.&#8221; con el [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/openmarketinghub.com\/es\/branding-es\/el-mapa-limbico-en-el-marketing-una-herramienta-para-el-posicionamiento-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Open Marketing Hub\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-02T23:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-11T12:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/magnifying-glass-in-hand-and-paper-head-on-blue-ba-2023-11-27-05-08-01-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Niccol\u00f2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niccol\u00f2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/openmarketinghub.com\/es\/branding-es\/el-mapa-limbico-en-el-marketing-una-herramienta-para-el-posicionamiento-de-marca\/\",\"url\":\"https:\/\/openmarketinghub.com\/es\/branding-es\/el-mapa-limbico-en-el-marketing-una-herramienta-para-el-posicionamiento-de-marca\/\",\"name\":\"El mapa l\u00edmbico en marketing: una herramienta de posicionamiento de marca - 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