{"id":1054,"date":"2024-03-03T00:43:13","date_gmt":"2024-03-02T23:43:13","guid":{"rendered":"https:\/\/openmarketinghub.com\/marketing-en\/the-limbic-map-in-marketing-a-tool-for-brand-positioning\/"},"modified":"2024-08-11T14:50:12","modified_gmt":"2024-08-11T12:50:12","slug":"the-limbic-map-in-marketing-a-tool-for-brand-positioning","status":"publish","type":"post","link":"https:\/\/openmarketinghub.com\/en\/branding-en\/the-limbic-map-in-marketing-a-tool-for-brand-positioning\/","title":{"rendered":"The Limbic Map In Marketing: A Tool For Brand Positioning"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For decades, in the field of behavioral and cognitive sciences, efforts have been made to define models that allow the profiling and representation of people&#8217;s personalities, deep motivations and values in rational everyday behavior.<\/p>\n\n<p class=\"wp-block-paragraph\">In 2015 Hans-Georg H\u00e4usel published a study, &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand der<br\/>Hirnforschung und des Limbic\u00ae Ansatzes.&#8221; with which he reviews the available models among which he inserts his own model called &#8220;Limbic map&#8221;. This system is defined by him as multiscientific because it is the result of the combination of different scientific disciplines in a general model:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Biology and Genetics: DRD4-Gen<\/li>\n\n\n\n<li><strong>Neurochemistry<\/strong>: Dopamine<\/li>\n\n\n\n<li><strong>Neuroatonomy<\/strong>: Mesolimbic System and Mesocortical System<\/li>\n\n\n\n<li><strong>Psychiatry<\/strong>: Manias<\/li>\n\n\n\n<li><strong>Motivational psychology<\/strong>: Berlyne, sensation seeking, novelty seeking, diversiv curiosity<\/li>\n\n\n\n<li><strong>Personality psychology: openness<\/strong> and extroversion in the NEO 5 model<\/li>\n\n\n\n<li><strong>Philosophy<\/strong>: Heidegger&#8217;s Boredom, Kierkegaard&#8217;s Aesthetic Life<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The Limbic Map designed by Hausel is based on the opposition of 4 poles distributed on 2 orthogonal axes, of which the opposition of the poles represents the incompatibility of the opposite aspects of the personality<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Stimulation \/ Balance<\/strong><\/li>\n\n\n\n<li><strong>Domination \/ Harmony<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"617\" class=\"wp-image-1204\" style=\"width: 1000px;\" src=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel.png\" alt=\"Limbic 4 dimensions by Hausel\" srcset=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel.png 1342w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-300x185.png 300w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-1024x632.png 1024w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-768x474.png 768w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-681x420.png 681w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-150x93.png 150w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-696x429.png 696w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-1068x659.png 1068w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-356x220.png 356w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">In the representation of man&#8217;s emotional and motivational space, the Harmony pole is joined to that of the Equilibrium, generating a triad of poles that divide a circular space into three.<\/p>\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"567\" class=\"wp-image-1199\" style=\"width: 1000px;\" src=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english.jpeg\" alt=\"\" srcset=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english.jpeg 900w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-300x170.jpeg 300w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-768x435.jpeg 768w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-741x420.jpeg 741w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-150x85.jpeg 150w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-696x394.jpeg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Here is the translation of the terms in the image:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Adventure and Thrill (Adventure Thrill)<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Impulsiveness<\/li>\n\n\n\n<li>Rebellion<\/li>\n\n\n\n<li>Spontaneity<\/li>\n\n\n\n<li>Courage<\/li>\n\n\n\n<li>Autonomy<\/li>\n\n\n\n<li>Freedom<\/li>\n\n\n\n<li>Individualism<\/li>\n\n\n\n<li>Adventurousness<\/li>\n\n\n\n<li>Fame (Hunger)<\/li>\n\n\n\n<li>Power<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Fantasy Pleasure<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Stimulant<\/li>\n\n\n\n<li>Fantasy<\/li>\n\n\n\n<li>Pleasure<\/li>\n\n\n\n<li>Dreaming<\/li>\n\n\n\n<li>Sensuality<\/li>\n\n\n\n<li>Fun<\/li>\n\n\n\n<li>Curiousness<\/li>\n\n\n\n<li>Creativity<\/li>\n\n\n\n<li>Playing (Toying)<\/li>\n\n\n\n<li>Humor (Humour)<\/li>\n\n\n\n<li>Variety<\/li>\n\n\n\n<li>Flexibility<\/li>\n\n\n\n<li>Candour<\/li>\n\n\n\n<li>Poetry<\/li>\n\n\n\n<li>Sociability<\/li>\n\n\n\n<li>Daring<\/li>\n\n\n\n<li>Spirit<\/li>\n\n\n\n<li>Eroticism<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Discipline Control<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Dominance<\/li>\n\n\n\n<li>Competence<\/li>\n\n\n\n<li>Honor<\/li>\n\n\n\n<li>Efficiency<\/li>\n\n\n\n<li>Ambition<\/li>\n\n\n\n<li>Tenacity<\/li>\n\n\n\n<li>Discipline<\/li>\n\n\n\n<li>Precision<\/li>\n\n\n\n<li>Diligence<\/li>\n\n\n\n<li>Order<\/li>\n\n\n\n<li>Logic<\/li>\n\n\n\n<li>Stability<\/li>\n\n\n\n<li>Security<\/li>\n\n\n\n<li>Loyalty<\/li>\n\n\n\n<li>Justice<\/li>\n\n\n\n<li>Morality<\/li>\n\n\n\n<li>Obedience<\/li>\n\n\n\n<li>Cleanliness<\/li>\n\n\n\n<li>Hygiene<\/li>\n\n\n\n<li>Reliability<\/li>\n\n\n\n<li>Thriftiness<\/li>\n\n\n\n<li>Self-sufficiency<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Balance<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Friendship<\/li>\n\n\n\n<li>Family<\/li>\n\n\n\n<li>Loyalty<\/li>\n\n\n\n<li>Nature<\/li>\n\n\n\n<li>Safety<\/li>\n\n\n\n<li>Care<\/li>\n\n\n\n<li>Attachment<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Sexuality Male and Female<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Male sexuality<\/li>\n\n\n\n<li>Sexuality female<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sources<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Hans-Georg H\u00e4usel, 2015 &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand der Hirnforschung und des Limbic\u00ae Ansatzes.&#8221;<br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades, in the field of behavioral and cognitive sciences, efforts have been made to define models that allow the profiling and representation of people&#8217;s personalities, deep motivations and values in rational everyday behavior. In 2015 Hans-Georg H\u00e4usel published a study, &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand derHirnforschung und des Limbic\u00ae Ansatzes.&#8221; with which he reviews the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,97],"tags":[],"class_list":["post-1054","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding-en","category-level-a-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Limbic Map In Marketing: A Tool For Brand Positioning - Open Marketing Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openmarketinghub.com\/en\/branding-en\/the-limbic-map-in-marketing-a-tool-for-brand-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Limbic Map In Marketing: A Tool For Brand Positioning - Open Marketing Hub\" \/>\n<meta property=\"og:description\" content=\"For decades, in the field of behavioral and cognitive sciences, efforts have been made to define models that allow the profiling and representation of people&#8217;s personalities, deep motivations and values in rational everyday behavior. In 2015 Hans-Georg H\u00e4usel published a study, &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand derHirnforschung und des Limbic\u00ae Ansatzes.&#8221; with which he reviews the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/openmarketinghub.com\/en\/branding-en\/the-limbic-map-in-marketing-a-tool-for-brand-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"Open Marketing Hub\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-02T23:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-11T12:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/magnifying-glass-in-hand-and-paper-head-on-blue-ba-2023-11-27-05-08-01-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Niccol\u00f2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niccol\u00f2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/openmarketinghub.com\/en\/branding-en\/the-limbic-map-in-marketing-a-tool-for-brand-positioning\/\",\"url\":\"https:\/\/openmarketinghub.com\/en\/branding-en\/the-limbic-map-in-marketing-a-tool-for-brand-positioning\/\",\"name\":\"The Limbic Map In Marketing: A Tool For Brand Positioning - 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