{"id":1048,"date":"2024-03-03T00:43:13","date_gmt":"2024-03-02T23:43:13","guid":{"rendered":"https:\/\/openmarketinghub.com\/marketing-de\/die-limbic-map-im-marketing-ein-instrument-zur-markenpositionierung\/"},"modified":"2024-08-11T14:50:15","modified_gmt":"2024-08-11T12:50:15","slug":"die-limbische-landkarte-im-marketing-ein-werkzeug-fur-markenpositionierung","status":"publish","type":"post","link":"https:\/\/openmarketinghub.com\/de\/branding-de\/die-limbische-landkarte-im-marketing-ein-werkzeug-fur-markenpositionierung\/","title":{"rendered":"Die Limbic Map im Marketing: Ein Instrument zur Markenpositionierung"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Seit Jahrzehnten wird im Bereich der Verhaltens- und Kognitionswissenschaften versucht, Modelle zu definieren, die es erm\u00f6glichen, die Pers\u00f6nlichkeit, tiefe Motivationen und Werte von Menschen in rationalem Alltagsverhalten zu profilieren und darzustellen.<\/p>\n\n<p class=\"wp-block-paragraph\">Im Jahr 2015 ver\u00f6ffentlichte Hans-Georg H\u00e4usel die Studie &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand der<br\/>Hirnforschung und des Limbic\u00ae Ansatzes.&#8221; mit dem er die verf\u00fcgbaren Modelle \u00fcberpr\u00fcft, unter denen er sein eigenes Modell namens &#8220;Limbic map&#8221; einf\u00fcgt. Dieses System wird von ihm als multiwissenschaftlich definiert, weil es das Ergebnis der Kombination verschiedener wissenschaftlicher Disziplinen in einem allgemeinen Modell ist:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Biologie und Genetik: DRD4-Gen<\/li>\n\n\n\n<li><strong>Neurochemie<\/strong>: Dopamin<\/li>\n\n\n\n<li><strong>Neuroatonomie<\/strong>: Mesolimbisches System und Mesokortikales System<\/li>\n\n\n\n<li><strong>Psychiatrie<\/strong>: Manien<\/li>\n\n\n\n<li><strong>Motivationspsychologie<\/strong>: Berlyne, Sensation Seeking, Novelty Seeking, vielf\u00e4ltige Neugier<\/li>\n\n\n\n<li><strong>Pers\u00f6nlichkeitspsychologie: Offenheit<\/strong> und Extrovertiertheit im Modell NEO 5<\/li>\n\n\n\n<li><strong>Philosophie<\/strong>: Heideggers Langeweile, Kierkegaards \u00e4sthetisches Leben<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Die von Hausel entworfene Limbic Map basiert auf dem Gegensatz von 4 Polen, die auf 2 orthogonalen Achsen verteilt sind, wobei der Gegensatz der Pole die Unvereinbarkeit der entgegengesetzten Aspekte der Pers\u00f6nlichkeit darstellt<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Stimulation \/ Gleichgewicht<\/strong><\/li>\n\n\n\n<li><strong>Herrschaft \/ Harmonie<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"617\" class=\"wp-image-1204\" style=\"width: 1000px;\" src=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel.png\" alt=\"Limbic 4 Dimensionen von H&#xE4;usel\" srcset=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel.png 1342w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-300x185.png 300w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-1024x632.png 1024w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-768x474.png 768w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-681x420.png 681w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-150x93.png 150w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-696x429.png 696w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-1068x659.png 1068w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-4-dimensions-hausel-356x220.png 356w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">In der Darstellung des emotionalen und motivationalen Raums des Menschen ist der Harmoniepol mit dem des Gleichgewichts verbunden, wodurch eine Triade von Polen entsteht, die einen kreisf\u00f6rmigen Raum in drei Teile teilen.<\/p>\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"567\" class=\"wp-image-1199\" style=\"width: 1000px;\" src=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english.jpeg\" alt=\"\" srcset=\"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english.jpeg 900w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-300x170.jpeg 300w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-768x435.jpeg 768w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-741x420.jpeg 741w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-150x85.jpeg 150w, https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/limbic-map-english-696x394.jpeg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Hier ist die \u00dcbersetzung der Begriffe im Bild:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Abenteuer und Nervenkitzel (Adventure Thrill)<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Impulsivit\u00e4t<\/li>\n\n\n\n<li>Rebellion<\/li>\n\n\n\n<li>Spontaneit\u00e4t<\/li>\n\n\n\n<li>Mut<\/li>\n\n\n\n<li>Autonomie<\/li>\n\n\n\n<li>Freiheit<\/li>\n\n\n\n<li>Individualismus<\/li>\n\n\n\n<li>Abenteuerlichkeit<\/li>\n\n\n\n<li>Ruhm (Hunger)<\/li>\n\n\n\n<li>Macht<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Fantasie-Vergn\u00fcgen<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Stimulans<\/li>\n\n\n\n<li>Hirngespinst<\/li>\n\n\n\n<li>Vergn\u00fcgen<\/li>\n\n\n\n<li>Tr\u00e4umend<\/li>\n\n\n\n<li>Sinnlichkeit<\/li>\n\n\n\n<li>Spa\u00df<\/li>\n\n\n\n<li>Neugierde<\/li>\n\n\n\n<li>Kreativit\u00e4t<\/li>\n\n\n\n<li>Spielen (Spielen)<\/li>\n\n\n\n<li>Humor (Humor)<\/li>\n\n\n\n<li>Vielfalt<\/li>\n\n\n\n<li>Flexibilit\u00e4t<\/li>\n\n\n\n<li>Offenheit<\/li>\n\n\n\n<li>Poesie<\/li>\n\n\n\n<li>Geselligkeit<\/li>\n\n\n\n<li>Gewagt<\/li>\n\n\n\n<li>Geist<\/li>\n\n\n\n<li>Erotik<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Kontrolle der Disziplin<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Dominanz<\/li>\n\n\n\n<li>Kompetenz<\/li>\n\n\n\n<li>Ehre<\/li>\n\n\n\n<li>Effizienz<\/li>\n\n\n\n<li>Ehrgeiz<\/li>\n\n\n\n<li>Z\u00e4higkeit<\/li>\n\n\n\n<li>Disziplin<\/li>\n\n\n\n<li>Pr\u00e4zision<\/li>\n\n\n\n<li>Flei\u00df<\/li>\n\n\n\n<li>Bestellung<\/li>\n\n\n\n<li>Logik<\/li>\n\n\n\n<li>Stabilit\u00e4t<\/li>\n\n\n\n<li>Sicherheit<\/li>\n\n\n\n<li>Loyalit\u00e4t<\/li>\n\n\n\n<li>Gerechtigkeit<\/li>\n\n\n\n<li>Moral<\/li>\n\n\n\n<li>Gehorsam<\/li>\n\n\n\n<li>Sauberkeit<\/li>\n\n\n\n<li>Hygiene<\/li>\n\n\n\n<li>Zuverl\u00e4ssigkeit<\/li>\n\n\n\n<li>Sparsamkeiten<\/li>\n\n\n\n<li>Selbstversorgung<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Gleichgewicht<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Freundschaft<\/li>\n\n\n\n<li>Familie<\/li>\n\n\n\n<li>Loyalit\u00e4t<\/li>\n\n\n\n<li>Natur<\/li>\n\n\n\n<li>Sicherheit<\/li>\n\n\n\n<li>Sorge<\/li>\n\n\n\n<li>Anhang<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Sexualit\u00e4t m\u00e4nnlich und weiblich<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>M\u00e4nnliche Sexualit\u00e4t<\/li>\n\n\n\n<li>Sexualit\u00e4t weiblich<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Quellen<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Hans-Georg H\u00e4usel, 2015 &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand der Hirnforschung und des Limbic\u00ae Ansatzes.&#8221;<br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seit Jahrzehnten wird im Bereich der Verhaltens- und Kognitionswissenschaften versucht, Modelle zu definieren, die es erm\u00f6glichen, die Pers\u00f6nlichkeit, tiefe Motivationen und Werte von Menschen in rationalem Alltagsverhalten zu profilieren und darzustellen. Im Jahr 2015 ver\u00f6ffentlichte Hans-Georg H\u00e4usel die Studie &#8220;Pers\u00f6nlichkeitsmodelle auf dem Pr\u00fcfstand derHirnforschung und des Limbic\u00ae Ansatzes.&#8221; mit dem er die verf\u00fcgbaren Modelle \u00fcberpr\u00fcft, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,99],"tags":[],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding-de","category-ebene-a"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die Limbic Map im Marketing: Ein Instrument zur Markenpositionierung - Open Marketing Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openmarketinghub.com\/de\/branding-de\/die-limbische-landkarte-im-marketing-ein-werkzeug-fur-markenpositionierung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Limbic Map im Marketing: Ein Instrument zur Markenpositionierung - Open Marketing Hub\" \/>\n<meta property=\"og:description\" content=\"Seit Jahrzehnten wird im Bereich der Verhaltens- und Kognitionswissenschaften versucht, Modelle zu definieren, die es erm\u00f6glichen, die Pers\u00f6nlichkeit, tiefe Motivationen und Werte von Menschen in rationalem Alltagsverhalten zu profilieren und darzustellen. 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