{"version":"1.0","provider_name":"Open Marketing Hub","provider_url":"https:\/\/openmarketinghub.com\/de\/","author_name":"Niccol\u00f2","author_url":false,"title":"Pepsi Kristall (1992) - Open Marketing Hub","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rLhzzYum11\"><a href=\"https:\/\/openmarketinghub.com\/de\/epischer-fehlschlag\/pepsi-kristall-1992\/\">Pepsi Kristall (1992)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/openmarketinghub.com\/de\/epischer-fehlschlag\/pepsi-kristall-1992\/embed\/#?secret=rLhzzYum11\" width=\"600\" height=\"338\" title=\"&#8222;Pepsi Kristall (1992)&#8220; &#8211; Open Marketing Hub\" data-secret=\"rLhzzYum11\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/openmarketinghub.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/openmarketinghub.com\/wp-content\/uploads\/2024\/03\/pepsi-crystal.jpeg","thumbnail_width":1024,"thumbnail_height":800,"description":"Die Einf\u00fchrung von Pepsi Crystal im Jahr 1992 stellt einen Fall von Marketingversagen dar, der im Detail untersucht werden kann, um die Herausforderungen zu verstehen, denen sich Unternehmen bei der Positionierung neuer Produkte auf dem Markt gegen\u00fcbersehen. Pepsi f\u00fchrte Crystal Pepsi als transparentes Getr\u00e4nk ohne k\u00fcnstliche Farbstoffe ein, um aus der Idee der Reinheit und [&hellip;]"}